Inside Gillette Blog

Hispanic Radiothon es una Gran Celebración

Posted On: 10/02/2011

On Friday and Saturday, we took to the airwaves to raise awareness of, and funds for, Gillette.  And we did it in a way that, while relatively new, is proving effective for Children’s Miracle Network Hospitals across the U.S.  Inspired by these successes, we partnered with Radio Rey, Land O’Lakes and Cub Foods to hold our first-ever Hispanic Radiothon, Radio Rey with Love for the Kids.  Throughout the two-day event, Radio Rey shared the stories of families in the Twin Cities Hispanic community whose children receive care at Gillette.  Bilingual Gillette employees, too, spoke about their dedication to Gillette’s mission. Pre-taped interviews were combined with live on-air broadcasts from Cub Foods locations in St. Paul and Minneapolis. The result? A high-energy fundraiser that raised more than $13,000 through call-in and walk-up donations!

Thank you to our friends at Radio Rey, Land O’ Lakes, and Cub Foods for their support. We’re already looking forward to next year’s event!

This family - pictured with Andrea from Radio Rey - stopped by our donation box in St. Paul.

One of our featured families visited us in Minneapolis - and dropped off money they'd collected from family and friends.

Radio Rey's colorful truck drew attention to our walk-up table.

These guys - pictured with Andrea from Radio Rey - donated $20 each!

Diego from Communidades Latinas Unidas en Servicio and his son, Rafael, stopped by to show support.