Gillette Children’s has reached a pivotal moment. Our success is reflected in the way we open our minds and hearts to the unrealized potential of our patients. We are capable of much more. Our new vision statement describes the world we are capable of creating. Our new mission statement describes how we will get there.
A world in which every child is able to create their own story.
Our Brand Refreshed
Is the brand refresh connected to Gillette’s 125th year?
Gillette Children’s is proud to celebrate 125 years of treating brain, bone and movement conditions that start in childhood. While we honor 125 years of progress, refreshing our brand is about our future. Our new identity will expand awareness of our vision and mission, as well as our advances in research, diagnoses and treatment.
We know there are more children and families we can help. The brand refresh is the foundation of expanding awareness of our services, and our vision of a world in which every child is able to create their own story.
Why shorten the name to “Gillette Children’s”?
Referring to ourselves simply as “Gillette Children’s” continues to pay tribute to our history and to our founder, Dr. Arthur Gillette. It reflects who we are to our patients, families, and employees.
Why emphasize brain, bone and movement conditions?
The need for plain language when describing our work was identified by patients and others in our community. The term “brain, bone and movement” conditions is an accessible and straightforward way to define the many complex neuromusculoskeletal conditions we research, diagnose, and treat. It is a broad description that describes the majority of our expertise.
What does the new logo reflect?
The refreshed Gillette Children’s logo was inspired by Gillette’s excellence in research and care for “brain, bone and movement” conditions. Note that elements of the previous symbol were brought forward in this refresh process. The brand also incorporates vibrant new colors and a more contemporary feel.
Will the brand refresh impact any of Gillette Children’s research?
The brand refresh which includes our revised mission statement better represents our expanding role in medical research, medical and surgical advances, education and training, and advocacy work for those living with brain, bone and movement conditions that start in childhood.
Who was involved in the branding process?
Gillette engaged a diverse group of internal and external stakeholders throughout the process of developing the brand refresh. Initial interviews were conducted with groups of donors, patient families, community and board members, Gillette team members and providers. Based on their feedback, concepts were developed. Those initial concepts continued to be refined with the help of additional working groups of Gillette employees from across the organization. This process was facilitated in partnership with our creative agency, Revive.