Brand

We have a new look and new language to guide us as we begin the next chapter for Gillette Children’s! These resources will help you maintain alignment with our refreshed brand and answer any questions you may have about the development and use of branded collateral. 

Vision: A world in which every child is able to create their own story.

Mission: In collaboration with patients, families and partners, we redefine what is possible for children with brain, bone and movement conditions through clinical leadership, research and global advocacy.

Values:

ACT FIRST FROM LOVE
In every encounter, we begin with  compassion, generosity and an open heart and mind. 

EMBRACE THE BIGGER PICTURE
More becomes possible when we understand the whole story that shapes perception, behavior, and bias. We affirm that inclusivity grows our empathy, diversity fuels our creativity, and equity unites us.

BE A DREAM ACCOMPLICE
We partner with patients, families, and colleagues in small and large ways to realize their dreams as they each create their own story. 

BUILD A BETTER WORLD
Our patients don’t give up and neither do we.  We continuously innovate and improve. We’re committed to  creating a global community of care, equity and opportunity.

Curious about something related to the refreshed brand? Submit your brand question!