2022 continues as a banner year for awards for Gillette’s marketing. In addition to Healthcare Advertising Awards announced previously, we received notice that four entries in the Aster Awards received gold status.
Our entries recognized include:
- Imagiland: 125th Celebration for our Community – Special Event
- Partners in Care Journal – Publication Series
- Celebrating 125 Years: Star Tribune partnership – Newpaper Series
- New Values Introduction – Internal Campaign
One of the most respected international competitions, the Aster Awards have recognized outstanding medical marketing efforts for more than 20 years. All entries are reviewed by a panel of industry experts and are scored on several criteria.
According to the Aster Awards, approximately 16% of entries received recognition. Criteria includes creativity, effectiveness and overall execution.
Gillette competed in the children’s hospitals category.