The Marketing and Communications Department at Gillette Children’s received an award in the category of Outstanding Works for Integrated Marketing. The recognition was given at the 38th Annual Healthcare Ad Awards, which celebrate the best promotional campaigns created by hospitals and health systems.
The award was earned for the Acute Orthopedics campaign created with agency partner, AttaneResults (formerly BlueSpire).
More than 4,400 entries were received in the annual competition, making the awards one of the ten largest of all advertising awards. The Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare advertising awards competition.
A national panel of judges were engaged in reviewing all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.
The Marketing and Communications team includes professionals focused on brand, design, digital media, internal communications, promotions and content development.